Email & Digital Marketing Specialist Job at East West Bank, Pasadena, CA

  • East West Bank
  • Pasadena, CA

Job Description

Job Description

Job Description

Overview

Marketing needs dedicated execution and analytics support to keep key lifecycle programs and advertising campaigns on track. This support will help maintain campaign delivery, improve performance reporting, and free internal resources to focus on strategic priorities and stakeholder management.

Responsibilities

  • Email marketing and automation: Manage campaign execution, QA, deployment, and the monthly email calendar.
  • Analytics and insights: Track performance, develop scorecards, analyze customer segments, and provide actionable recommendations.
  • Customer journey support: Coordinate audience strategy and cross-channel activation across email, digital, owned media, and related channels.

Qualifications

  • 5+ years of experience in digital marketing, CRM marketing, marketing automation, or campaign analytics.
  • Hands-on experience with email campaign execution and customer lifecycle programs.
  • Strong reporting and analytics skills, including Excel and dashboard tools such as Power BI or Tableau.
  • Salesforce Marketing Cloud, customer segmentation, attribution, and financial services experience preferred.

Applicants must have legal authorization to work in the United States. We do not offer visa sponsorship at this time.  

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